Working with Elizabeth and the Potter Strategy team has been a game changer for my books. Before, my visibility plateaued even though readers loved the stories. Elizabeth didn’t just apply generic tactics she took time to understand where my audience lived and how they think. When we implemented her recommendations on Amazon keyword optimization, Goodreads list placement, and targeted community engagement, I started seeing real changes in discoverability and reader interaction within weeks. More people were finding The Contract Killers series outside my existing fan base, and momentum has increased steadily book to book. Best of all, Elizabeth doesn’t make empty promises she delivers strategies rooted in data, genre trends, and audience behavior. I highly recommend Potter Strategy to any author serious about reaching the readers who are already searching for their work.
Michael P. King — New York Times‑connected Crime & Thriller AuthorAuthor of The Contract Killers and Traveling Man
Partnering with Elizabeth Potter through Potter Strategy was one of the most effective decisions we made for The Poppy Field. From the outset, Elizabeth demonstrated a rare combination of analytical precision and creative insight. She didn’t just tell us what to do, she explained why it mattered and how it would directly impact visibility and engagement. Her tailored approach to Goodreads campaigns, Amazon metadata tuning, and reader‑focused promotion helped elevate our presence in ways we hadn’t seen before. Elizabeth worked seamlessly with our internal team and took ownership of opportunities that truly moved the needle. What stands out most is her commitment to author success. She’s responsive, strategic, and genuinely invested in helping books connect with the right readers. For anyone looking to step up their marketing game, Potter Strategy is a must‑work‑with partner.
Caroline Kellems — General Manager, Godoys de Guatemala & Author AdvocateCaroline Kellems — General Manager, Godoys de Guatemala & Author AdvocateCollaborator on The Poppy Field and multi‑platform marketing