Partnering with Elizabeth Potter through Potter Strategy was one of the most effective decisions we made for The Poppy Field. From the outset, Elizabeth demonstrated a rare combination of analytical precision and creative insight. She didn’t just tell us what to do, she explained why it mattered and how it would directly impact visibility and engagement. Her tailored approach to Goodreads campaigns, Amazon metadata tuning, and reader‑focused promotion helped elevate our presence in ways we hadn’t seen before. Elizabeth worked seamlessly with our internal team and took ownership of opportunities that truly moved the needle. What stands out most is her commitment to author success. She’s responsive, strategic, and genuinely invested in helping books connect with the right readers. For anyone looking to step up their marketing game, Potter Strategy is a must‑work‑with partner.
Caroline Kellems — General Manager, Godoys de Guatemala & Author AdvocateCaroline Kellems — General Manager, Godoys de Guatemala & Author AdvocateCollaborator on The Poppy Field and multi‑platform marketing